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5 Tips for Powerful Core Values

Having a company that doesn't have core values, is like living life, without knowing who you are, what you want, or what you believe in. Having a set of three to five core values helps shape your business and company culture. Core values are a constant reminder of why and how your company is doing what it does. It displays your company's belief system, what you are doing, and what you are trying to do. When trying to figure out what your core values are, you can start each line with We Believe That... You can take away this part when you are finished, but it is essentially what you are saying.


Core Values

  1. We believe that this company belongs to everyone who is a part of it.

  2. We believe that Organization X is a social, happy, fun place to work, and get services.

  3. We believe that it's important to be green and have a positive impact on the environment.

  4. We believe that everyone has a voice.

  5. We believe that it is important to make a positive difference in the client's life and always aim to do so.

Once you have your core values, you and your employees will have a clear idea about how you think as a company and what your company culture is like. For instance, let's say you have a small amount of parking, most companies would only allow the big wigs, and senior employees to park in these coveted spots, while the lower level employees find street parking. But with the core value like, We believe that this company belongs to everyone who is a part of it, the organization may opt to have a rotation system from week to week, that allows everyone to share the parking lot. This sends a message that this company believes in its core values and uses its core values to form a company culture of equality.

5 Tips for Powerful Core Values

  1. They should make sense and resonate with everyone in the company. For example saying, We believe profits should be high, doesn't mean much to an office worker. But saying, We believe that company X should grow, be profitable, and continue to be a strong employer, makes sense to everyone.

  2. Use your core values to help shape the thought process of your company. Incorporate an example of how you handle some specific things in your company. Starbucks uses, Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

  3. Let your staff know how important they are and build confidence among your employees. Procter & Gamble does this by using this in their core values. •We attract and recruit the finest people in the world. •We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. • We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.

  4. Some core values are written for the organization, some are written for the public, and some are for both. Core values that are displayed for the company are typically geared towards how the company functions. Where core values for the public, describe why the company cares and how they serve. In turn, the clients will care. Whole Foods proudly displays their core values, with things like, •We sell the highest quality natural and organic products available. And, •We practice and advance environmental stewardship.

  5. Your core values should be consistent with each other and with your staff. This is a process, so ask for feedback from your staff, and see if they resonate with everyone. You won't be able to make everyone happy but it's good to get constructive criticism.

You will always have company culture and having core values will help make your company culture a positive one. Read more about how to have happy employees and a positive company culture.

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